Terramation Popularity: Social Research & Insights

At Evergrove, we’ve conducted over 35 hours of in-depth interviews in Australia across regional and metropolitan New South Wales to understand how individuals navigate, perceive and consider death care. We have provided some direct quotes below.

"I want to be around lots of greenery so my kids can sense me"

"I'd like to be under a tree with a lovely view"

"I want something that is low impact on the environment or somewhere that needs regenerating"

"I want to be somewhere that was significant to me in my life"

"I love it"

"I'll be in the world forever"

"It just makes sense"

"It's so beautiful"

"I'd definitely want this instead"

"This is true permanence"

"I'd want to nourish trees because ash serves no purpose"

"I want to be around lots of greenery so my kids can sense me" "I'd like to be under a tree with a lovely view" "I want something that is low impact on the environment or somewhere that needs regenerating" "I want to be somewhere that was significant to me in my life" "I love it" "I'll be in the world forever" "It just makes sense" "It's so beautiful" "I'd definitely want this instead" "This is true permanence" "I'd want to nourish trees because ash serves no purpose"

"I'd like to be around lots of greenery"

"I want to be somewhere meaningful"

"I like the idea of returning to nature"

"I'll be in the world forever"

"I'd like to be under a tree"

"I'd like to be around lots of greenery" "I want to be somewhere meaningful" "I like the idea of returning to nature" "I'll be in the world forever" "I'd like to be under a tree"

By engaging participants of varied ages, genders, and income levels, we aim to capture a broad spectrum of perspectives. To ensure unbiased responses, we only introduce Evergrove’s services at the end of each interview, allowing participants to share their views uninfluenced.

What we’re discovering is remarkable: across demographics, 95% of participants have enthusiastically indicated they would prefer Evergrove’s approach over existing options like burial or cremation. Without prompt, people are naturally mentioning their connection to trees, gardens, meaningful places, and landscapes of natural beauty when describing their ideal end-of-life scenarios. This trend echoes a global shift toward eco-friendly, nature-positive end-of-life options, as people increasingly seek choices that align with their environmental values and personal connection to nature.

Evergrove is committed to ongoing social research and to actively listening to the evolving needs of our community. This includes not only our customers but also our industry partners, collaborators, and stakeholders. We will continue to seek feedback from every angle, ensuring that our service reflects the needs and values of our community, industry partners, and stakeholders. We are also working toward the formal publication of our findings, making these insights accessible to the public, industry partners, and anyone invested in the future of sustainable death care.

If you are interested in being part of our research, we would love to hear from you. You can use the short 1-minute form here to express your interest in taking part in our research and helping shape the future of farewells.

A Global Trend in Nature Positive Farewells

The rise in environmentally friendly death care options extends across the world.